The Radiance VR app, available for free, distributes immersive artwork in virtual reality. The VR app, available exclusively for Oculus Quest and Oculus Quest 2, aims to take works from established and emerging artists and make them more accessible to the public. Founded by curator Tina Sauerlaender and artist-technologist Philip Hausmeier, the Radiance VR app is like a gallery for immersive art only, sitting between art and cutting-edge technologies.
Tina Sauerlaender, co-founder and CEO of Radiance VR, came to us to announce the public release of their new VR application.
We supported the launch of the app (PR, social media, email newsletter), and connected it to Side Quest. The campaign also included custom made banners and icons reflecting the identity and branding of Radiance.
We also took care of all Radiance’s social media presence by re-vamping the branding and created marketing assets such as newsletters, banners, brand book & press kit.