Website Development • Virtual Reality Exhibitions •
E-commerce Solution • Digital Marketplaces • Social Media

Art Gallery


Caviar20, founded in 2009, is an online gallery with a physical exhibition space in Toronto, focusing on the secondary market with an emphasis on works on paper. Troy Seidman, the founder, has a particular interest in sculpture and abstraction of the 60’s and 70’s. He also handle turn of the millennium blue-chip artists with an emphasis on works created between 1965-2005.

Troy came to us after working 10+ years with his gallery. His business was already setup, but he needed help with his website and to manage his inventory. As an avid art-lover, he wanted to create a space where he can curate the best of the modern and contemporary pieces, adhering to his aesthetic and vision.

He wanted to update his Shopify website, and increase the number of artwork uploaded on numerous marketplaces (Artsy, Artnet, 1stDibs, Artspace). We chose a simple, modern, and visual-focus website, with an option to zoom on the HD photos. His website serves as the online art board to promote his inventory as an art dealer, exhibitions, and also inventory system. 

Troy’s requirements included an e-commerce solution and a website simple enough for him to manage on his own, and the ability to make his designer collaborate with us, add banners, and staff on the go. He also wanted something extremely minimal, but dynamic, so the emphasis would always be on the art displayed. Additionally, we worked on his social media and SEO.

Website Development


Virtual Reality Exhibitions

E-Commerce Solution

Digital Marketplaces

Social Media