About our Marketing Agency

Your Online Presence. Our Mission.

We Are a team of Digital Content Managers

We are a group of passionate art professionals that brings together the art world & digital tools for the next generation of art collectors.

Candice Dan

Founder & Director

Candice Houtekier is a metaverse explorer since 2016. She is a virtual reality and crypto enthusiast. She immigrated from France to Canada to do an MA in Art History, and a minor in video game studies at the University of Montreal, Canada. Her thesis was about the landscape experience in video games. As a Futurist, she collaboratively explores and constructs new virtual realities to develop, transform, and enrich the international art market.

She founded Art Collision in 2019 to engage art practices with cutting-edge technology. She is at the forefront of emerging technologies. 

Candice Houtekier Team Art Collision

Adiba Muzaffar

Marketing Manager & Video editor
Adiba Muzaffar is a digital content strategist, writer, filmmaker & storyteller. Video production & editing being her broadly applied skills, she is passionate about crafting original content & marketing campaigns that bring together relevant communities.
She is an alumna of Emily Carr University of Art + Design where she completed her MFA in 2018.
adiba muzaffar

Lydia O'Connor Messier

Marketing Manager, Associate

Currently based in Montreal, Lydia is a creative content and PR Specialist. She has been responsible for planning the brand’s marketing and communication strategies, and product placement. With highly attentive attention to detail, she consistently provides excellent customer service. Lydia is an experienced salesperson with an in-depth understanding of data and analytics. Her photographic, and fashion skills are an asset for creating optimum and original content. She is always up to date with the latest trends!

After studying at Bologna University, she completed an MA in art history at the University of Montreal with a thesis focused on landscape painting. Lydia has a range of experiences working in art galleries, as a writer and a curator.

Lydia O'Connor Messier Art Collision

Alexandre Potvin

strategist & Content Associate

Alexandre Potvin is a creative strategist who has been working as a freelancer on multiple art-related projects in North America, Europe, and Asia. Aware of the latest trends and growth in the Arts and Luxury industries, he developed and curated artistic projects for buyers and private institutions on the international scene. 

He recently completed an intensive Master of Management in International Arts Management given as a collaborative program between SMU in Dallas, HEC in Montréal, and SDA Bocconi in Milan. 

Alexandre Potvin Team Art Collision

Maria (Mia) Merecoulias

Content Editor & Creative Writer

Maria’s creative writing and editing solutions derive from her experience as an educator and graduate student. Balancing academic rigour with unique ways to clearly articulate a client’s value has imbued a sense of precision and finesse in her editing skills.

She is currently completing her PhD in language and literacy education at the University of Toronto.

Maria (Mia) Merecoulias Team Art Collision

Manon Clabaut

SEO Expert
French freelancer for more than 4 years, Manon is a digital nomad and SEO expert. She started as a web project manager and Google Ads account manager in a web agency in Montreal.

Over time, she discovered a real passion for semantic SEO. Analyzing the market and competitors, finding the best keywords to work with, suggesting new content to write and optimizing SEO are her main missions. She is also able to analyze and propose technical solutions to improve a website.
Ready to work on your web strategy?
manon clabaut seo expert team art collision

Grants and funding

york university
Fractional Executive Funding

Winter 2022 (ongoing)

CFC media lab
CFC Media Lab Sponsorship

Fall 2022

META Sponsorship

Fall 2022

Art Gate Vr Sponsorship

Fall 2022

canada digital adoption funding program
CDAP Funding

Summer 2022

logo vaughan
Starter Company Plus Grant

Spring 2022

CFC media lab
Service Boost

- Winter 2020
- Spring 2021

mitacs logo
SME Funding for innovation and growth

Winter 2021

logo magnet
Student Work Placement Program

- Summer 2020
- Fall 2020

Our values

Positive Workplace

It is the policy of Art Collision to maintain a work environment free from prohibited discrimination, harassment, sexual solicitation and threat of workplace violence and to insist that all employees and prospective employees be treated with dignity, respect and courtesy at all times.


The art world can be incredibly opaque and challenging to navigate, which is precisely why we like to offer our services publicly. Our services will fit with your budget. We aim to keep our pricing low and competitive within the art industry. Rest assured that we will never overcharge you.


We work on a broad range and scale projects with a variety of clients from the art world. Work is fueled by passion and deep engagement with content resulting in strategic and beautiful ways to tell stories and connect with audiences across various media. Established art dealers entrust us with their whole marketing strategies and we’ve never let them down.


In the Fine Art industry, it’s hard to find someone to truly rely on. Gallery Assistants flake out when the project gets too complicated. We ensure you we’ll always be there to hold your hand and answer you within 24 hours on any request or issue you have.